Thuja takes professionals in leading positions into the African wilderness to slow down, explore new terrain and develop their leadership skills. Thuja offers individual leadership coaching sessions as well.
POINT OF DEPARTURE
Thuja’s founder Nanke Lavrijsen can look back on a successful career in corporate consultancy. Born to Dutch parents on the African continent, she has a lifelong experience of moving between different worlds. Driven by her love for the wilderness and her career in the corporate world, Nanke Lavrijsen developed a unique style of guiding leaders on the road of their professional development and self-discovery.
THUJA’S JOURNEY WITH KING EVE
King Eve helped Thuja to give birth to a business that brings together two things that make Nanke Lavrijsen tick: her twenty years of working experience with people in leading positions and her deeply rooted love for the African wilderness. Together, we developed an authentic brand that made Nanke feel like a lioness on Pride Rock.
Visit the website at thujaleadership.nl
RESULTS
- Focus and empowerment
- Launch of a new brand
- Successful first journey to South Africa
- Approached by other bussinesses for collaboration
BACKDROP
Lots of organization are going through profound changes on internal and external levels. Research has shown that traditional approaches towards leading change are becoming less effective. Many leaders lead change from what they currently ‘know’, but new approaches are needed.
PERSONAS
Thuja directs her offer to people in a leading position in medium to big organizations, who want to acquire new skills and explore the depths of their inner and outer worlds to become a more successful leader.
MAGIC ELIXIR
Leading professionals in corporate organizations are a perfect fit for an adventure into the African wilderness. They share the qualities of pioneers and explorers. They might even have some traits of a lion.
The magic elixir we found for Thuja was to focus our efforts on weaving together the best of both worlds in strategy, design and copywriting. The results show on Thuja’s website.
