Approach | King Eve

METHODOLOGY

king eve's lean & effective brand building method

Inspired by storytelling, business development theory and hardcore corporate strategy*, King Eve developed a structured method that helps you grow your brand with flair and determination.

Ready for the next step?

Let’s start!

(Re)build your brand
☟

PHASE 2
YOUR BRAND & YOUR CONSTUMERS

Finding your place in the market

You know your story. But what is the value of your offer and what calls your customers?

King Eve guides you in
Finding your place in the market
How to look at competitors
Defining your value proposition

After this you have

Your pinpoint on the market map

A clear image of your customers

Your product offer refined accordingly

PHASE 4
YOUR BRAND INTO THE WORLD

Early marketing
set-up

You are ready for launch. Now what are the clever moves for your business?

King Eve guides you in
Distilling a realistic marketing strategy that has impact
Finding the right content distribution flow

After this you have

Launch strategy

Short- and long term marketing plan

Straight forward content strategy

PHASE 1
YOUR BRAND & YOU

Exploration of your brand DNA

You have a genius concept. Now what?

King Eve guides you in
Describing your products and services
Making a deep dive into theory and methodology
Finetuning your core offer

After this you have

Your brand framework

Selling points you didn't think of

New ideas from where to get inspiration

PHASE 3
YOUR BRAND ASSETS

Trigger minds catch eyes steal hearts

Your offer is clear. Now how to create the assets that get it all across?

King Eve guides you in
Defining your brand character
Creating the look 'n feel of your brand
Zooming in on your customers' experience

After this you have

Brand style guide including brand character, tone of voice and tone of visuals

Customer journey and touchpoints mapped out

Assets such as logo, website and copy

PHASE 5
ITERATE & GROW

Make your brand grow

You are up and running. Now how to be efficient and generate return on your investments?

King Eve guides you in
Shifting and sorting ideas and defining focus
Things with SEO, ads, PR etc.
Smart campaign design

After this you have

Insights in how to attract, convert and retain customers

Short- and long term growth hacking plan

Want to start right away?
☟

Download our basic tool that helps you to develop your brand and get an overview of your storyline, customers and place in the market.

Prefer to speak with us in person? Just contact us!
hello@kingeve.nl

* Models we mixed, matched, and synthesized: The Hero’s Journey by Joseph Campbell | 12 Archetypes by Carl Jung | Value Proposition Canvas by Strategyzer | Customer Decision Journey by McKinsey | Lean Startup by Eric Ries | 6 Principles of Persuasion by Cialdini

METhodology

the king eve brand building method

Inspired by storytelling, business development theory and hardcore corporate strategy*, King Eve developed a structured method that helps you grow your brand with flair and determination.

Ready for the next step?

Let’s start!

YOUR PRODUCT/SERVICE
☟

PHASE 1
You –> Your Brand

EXPLORATION OF THE HERO'S WORLD

You have a genius concept. Now what?

King Eve guides you in
Describing your products and services
Deep dive into theory and methodology
Finetune your core offer

After this you have

Your brand framework

Selling points you didn't think of

New ideas from where to get inspiration

PHASE 2
Your Customers –> Your Brand

FINDING YOUR PLACE IN THE MARKET

You know your story. But what is the value of your offer and what calls your customers?

King Eve guides you in
Finding your place in the market
How to look at competitors
Defining your value proposition

After this you have

Your pinpoint on the market map

A clear image of your customers

Your product offer refined accordingly

PHASE 3
The Brand

TRIGGER MINDS CATCH EYES STEAL HEARTS

Your offer is clear. Now how to create the assets that get it all across?

King Eve guides you in
Finding your brand DNA
Making the brand values and brand character explicit
Zooming in on your customers' experience

After this you have

A brand style guide including brand character, tone of voice and tone of visuals

Customer journey and touchpoints mapped out

Assets such as logo, website and copy

PHASE 4
Your Brand into the World

Early marketing
set-up

You are ready for launch. Now what are the clever moves for your business?

King Eve guides you in
Distilling a realistic marketing strategy that has impact
Finding the right content distribution flow

After this you have

A launch strategy

A short- and long term marketing plan

A straight forward content strategy

PHASE 5
Iterate & Grow

Make your brand grow

You are up and running. Now how to be efficient and generate return on your investments?

King Eve guides you in
Shifting and sorting ideas and defining focus
Things with SEO, ads, PR etc.
Smart campaign design

After this you have

Insights in how to attract, convert and retain customers

Short- and long term growth hacking plan

WANT TO start right away?
☟

Download our basic tool that helps you to develop your brand and get an overview of your storyline, customers and place in the market.

Prefer to speak with us in person?Just contact us!
hello@kingeve.nl

METHODOLOGY

king eve's lean & effective brand building method

(Re)build your brand ☟

Finding your place in the market

Early marketing set-up

Exploration of your brand DNA

Trigger minds catch eyes steal hearts

Make your brand grow

Want to start right away? ☟

METhodology

the king eve brand building method

YOUR PRODUCT/SERVICE ☟

EXPLORATION OF THE HERO'S WORLD

FINDING YOUR PLACE IN THE MARKET

TRIGGER MINDS CATCH EYES STEAL HEARTS

Early marketing set-up

Make your brand grow

WANT TO start right away? ☟

Find out what we can do for you

(Re)build your brand
☟

Early marketing
set-up

Want to start right away?
☟

YOUR PRODUCT/SERVICE
☟

Early marketing
set-up

WANT TO start right away?
☟