METhodology

king eve's clever brand building methoD

Inspired by storytelling, business development theory and hardcore corporate strategy*, King Eve developed a structured method that helps you grow your brand with flair and determination.

Ready for the next step?

Let’s start!

YOUR PRODUCT/SERVICE

PHASE 2
Your Customers –> Your Brand

FINDING YOUR PLACE IN THE MARKET

You know your story. But what is the value of your offer and what calls your customers?
King Eve guides you in
Finding your place in the market
How to look at competitors
Defining your value proposition

After this you have
  • Your pinpoint on the market map
  • A clear image of your customers
  • Your product offer refined accordingly

    PHASE 4
    Your Brand into the World

    Early marketing
    set-up

    You are ready for launch. Now what are the clever moves for your business?
    King Eve guides you in
    Distilling a realistic marketing strategy that has impact
    Finding the right content distribution flow

    After this you have
  • A launch strategy
  • A short- and long term marketing plan
  • A straight forward content strategy
    PHASE 1
    You –> Your Brand

    EXPLORATION OF THE HERO'S WORLD

    You have a genius concept. Now what?
    King Eve guides you in
    Describing your products and services
    Making a deep dive into theory and methodology
    Finetuning your core offer

    After this you have
  • Your brand framework
  • Selling points you didn't think of
  • New ideas from where to get inspiration
    PHASE 3
    The Brand

    TRIGGER MINDS CATCH EYES STEAL HEARTS

    Your offer is clear. Now how to create the assets that get it all across?
    King Eve guides you in
    Finding your brand DNA
    Making the brand values and brand character explicit
    Zooming in on your customers' experience

    After this you have
  • A brand style guide including brand character, tone of voice and tone of visuals
  • Customer journey and touchpoints mapped out
  • Assets such as logo, website and copy
    PHASE 5
    Iterate & Grow

    Make your brand grow

    You are up and running. Now how to be efficient and generate return on your investments?
    King Eve guides you in
    Shifting and sorting ideas and defining focus
    Things with SEO, ads, PR etc.
    Smart campaign design

    After this you have
  • Insights in how to attract, convert and retain customers
  • Short- and long term growth hacking plan

    WANT TO start right away?

    Download our basic tool that helps you to develop your brand and get an overview of your storyline, customers and place in the market.

    Prefer to speak with us in person? Just contact us! 
    hello@kingeve.nl

    * Models we mixed, matched, and synthesized: The Hero’s Journey by Joseph Campbell | 12 Archetypes by Carl Jung | Value Proposition Canvas by Strategyzer | Customer Decision Journey by McKinsey | Lean Startup by Eric Ries | 6 Principles of Persuasion by Cialdini

    METhodology

    the king eve brand building method

    Inspired by storytelling, business development theory and hardcore corporate strategy*, King Eve developed a structured method that helps you grow your brand with flair and determination.

    Ready for the next step?

     

    Let’s start!

    YOUR PRODUCT/SERVICE

    PHASE 1
    You –> Your Brand

    EXPLORATION OF THE HERO'S WORLD

    You have a genius concept. Now what?
    King Eve guides you in
    Describing your products and services
    Deep dive into theory and methodology
    Finetune your core offer

    After this you have
  • Your brand framework
  • Selling points you didn't think of
  • New ideas from where to get inspiration
    PHASE 2
    Your Customers –> Your Brand

    FINDING YOUR PLACE IN THE MARKET

    You know your story. But what is the value of your offer and what calls your customers?
    King Eve guides you in
    Finding your place in the market
    How to look at competitors
    Defining your value proposition

    After this you have
  • Your pinpoint on the market map
  • A clear image of your customers
  • Your product offer refined accordingly
    PHASE 3
    The Brand

    TRIGGER MINDS CATCH EYES STEAL HEARTS

    Your offer is clear. Now how to create the assets that get it all across?
    King Eve guides you in
    Finding your brand DNA
    Making the brand values and brand character explicit
    Zooming in on your customers' experience

    After this you have
  • A brand style guide including brand character, tone of voice and tone of visuals
  • Customer journey and touchpoints mapped out
  • Assets such as logo, website and copy

    PHASE 4
    Your Brand into the World

    Early marketing
    set-up

    You are ready for launch. Now what are the clever moves for your business?
    King Eve guides you in
    Distilling a realistic marketing strategy that has impact
    Finding the right content distribution flow

    After this you have
  • A launch strategy
  • A short- and long term marketing plan
  • A straight forward content strategy
    PHASE 5
    Iterate & Grow

    Make your brand grow

    You are up and running. Now how to be efficient and generate return on your investments?
    King Eve guides you in
    Shifting and sorting ideas and defining focus
    Things with SEO, ads, PR etc.
    Smart campaign design

    After this you have
  • Insights in how to attract, convert and retain customers
  • Short- and long term growth hacking plan

    WANT TO start right away?

    Download our basic tool that helps you to develop your brand and get an overview of your storyline, customers and place in the market.

      Prefer to speak with us in person?Just contact us! 
    hello@kingeve.nl

    * Models we mix matched and synthesized: The Hero’s Journey of Joseph Campbell | Archetypes by Carl Jung | Value Proposition Canvas by Strategyzer | Customer Decision Journey by McKinsey | Lean Startup by Eric Ries | 6 principles of persuasion by Cialdini