The Amsterdamse Frisdrank Fabriek is a small factory that specializes in developing and bottling craft sodas. The AFF has its own line of sodas that gained popularity in the Dutch festival scene in 2019. The factory also develops and produces drinks for other craft soda makers.
POINT OF DEPARTURE
The Amsterdamse Frisdrank Fabriek was founded in 2015 by a group of specialists in the field of high end craft sodas. The factory develops drinks based exclusively on natural ingredients, with their knowledge in this field reaching from the kitchen garden to the most distant corners of the Amazon. The factory also helps other craft soda makers to refine their recipes and produce small batches at industrial standards. In 2019, the AFF came onto the local market with its own line of drinks.
AMSTERDAMSE FRISDRANK FABRIEK’S JOURNEY WITH KING EVE
The Amsterdamse Frisdrank Fabriek made a restart in 2019 and got thirsty for a new brand identity. King Eve took on the challenge to bring together the best ingredients of this unique company in concept, copy and design. The main mission behind the new brand identity and website was to catch the eyes and trigger the minds of craft soda makers. At the same time, the new brand style also had to do some magic for the occasional craft soda loving consumer who would visit the website. King Eve set on a journey with the directors of the factory in search for the right creative elixir.
Visit the website at amsterdamsefrisdrankfabriek.nl
RESULTS
- Fresh and sparkly brand identity
- Ongoing organic leads
- Addressed with expert questions
- First in Google search results
BACKDROP
Craft soda drinks are on the rise. Many consumers are thirsty for high quality, healthy, avant garde, locally produced alternatives to main stream soda brands. Yet, for small scale craft soda makers there’s a large gap between their kitchen sink and professional industrial production facilities.
MAIN PERSONAS
The factory’s B2B market of craft soda makers who have developed a (line of) high quality drink(s). Often the inventor persona: intelligent, passionate and deeply connected with the product(s) they have made.
MAGIC ELIXIR
Craft soda makers of all shapes and sizes should feel like they’ve arrived at the right place at the Amsterdamse Frisdrank Fabriek. King Eve developed a brand identity and a website that feels like fizzy soda fresh from the factory tubes, with an unbranded feel. The content of the copy outlines the unique expertise and services of the AFF, the tone of voice is warm and approachable.
BRAND TONE
Sparkling | Fruity | Approachable | Specialist | Industrial | Modern | Unbranded
