Which color is spicy? And summer? Which character has the night? Our brain is continuously processing sensory input and associating stored information with it. Visual design elements such as colors, shapes and patterns also provoke these kinds of unconscious associations and create what we experience as a particular ‘vibe’. 

This is how it works with the dressing style you pick, the places you hang out at, the billboards you see and the websites you visit. And of course for the brands you build with us, too.

The ‘vibe’ you communicate with your brand is what gives your brand a distinguishable identity and triggers the feelings and emotions that makes your audience fall in love with you.

We brought together a list of visual flavors for your inspiration. You can just sit back, let your eyes glide over the words and let your unconsciousness make the associations for you.

Seasons

autumn

cold

day

dusk

darkness

night

light

bright

moon

stars

dawn

spring

sun

summer

warm

winter

 

Styles

artsy

urban

abstract

absurdistic

art deco

bohemian

contemporary

classic

calm

futuristic

graphic

industrial

modern

minimalistic

oriental

retro

rustic

nordic

surrealistic

fantasy

romantic

realistic

floral

dadaism

modern

pop art

sci-fi

typographic

tribal

zen

Character/ vibes

adventurous

artisanal

authentic

balanced

bold

bombastic

dynamic

dramatic

decent

detailed

casual

classy

colorful

cosmopolitan

professional

casual

exotic

expert

local

edgy

happy

flamboyant

foxy

friendly

funky

groovy

integer

intense

layed back

loving

naughty

nerdy

mystic

fantastic

playful

provocative

scientific

sexy

sensual

simple

sweet

spicy

spiritual

streetwise

trustworthy

thorough

quiet

Colors

earth

apple

amethist

beach

black&white

blue

bright

bronze

caramel

contrasting

creme

dark

deep sea

desert

golden

grass

green

grey

flamingo

fire

forest

lavender

lapis

lime

metallic

meadow

mountain

mustard

neon

ocre

orange

pastel

peach

pink

purple

rainbow

red

ruby

sand

sunset

silver

sky

space

strawberry

starry sky

turqouise

unicorn

water

wine

yellow

Structures / texture

concrete

round

foamy

fuzzy

grainy

glossy

glittery

painted

fine

floral

fabric

leather

linear

marmer

metal

paper

polished

reflective

rough

sketched

smooth

square

soft

tactile

tartan

triangle

wavy

wood

wool

wet

Suggestions

Do you believe an essential element is missing?

Send an e-mail to hello@kingeve.nl

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